Based on my experience, I categorized my Filipino Rolex customers into
three groups. They are the Newbie Rolex collectors, Rich people but not Rolex
collectors, and Genuine Rolex collectors. I am sharing with you on how I deal with these groups.
1. Newbie Rolex Collectors - When I sell to
this particular group, I have to research first on my product before talking with them. Most of the time, Newbie Rolex collectors asked a lot of questions. They usually asked a meeting
inside the Rolex Center Philippines so that they can immediately verify the watch after my sales presentation. Sometimes, they share their knowledge on Rolex
even without me asking them. Actually, I liked it that way because I also
learn from them. Sometimes, they do not know the current market price of the product they are buying. So, I always gave them a fair market price of any product that I am selling.
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| Vintage Rolex Red Submariner 1680 Automatic Watch |
2. Rich people but not Rolex collectors – these
group of buyers are not sure of what they are going to buy. They are mostly concerned on the physical appearance of the item. When I have a buyer belonging to this group, I always asked my technician to clean the watch thoroughly. Sometimes they asked questions that are off topic on your product. They asked a question like, “ Do you
know where my neighbor got his Rolex?” These group usually haggles a lot. Sometimes
you felt that they are asking the watch for free! :)
3. Genuine Rolex Collectors – when I deal
with these group, I am the one asking questions rather than them. They are all willing to share
their knowledge. Sometimes, I forgot to offer the price because I listened intently to their ”lecture”. They know how
to haggle the right price because they are updated on Rolex. Some genuine Rolex collectors
will just examine the watch and after they are done checking it, they will only ask one question, “How much are you
looking for this?”
Selling watches is not boring after all. :)
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